The Drinks Project is a small, perfectly formed business designed to help you.

As a group of dedicated drinks experts, we work with drinks companies the world over to develop market penetration through boots-on-the-ground brand representation, deliver exceptional masterclasses and tastings, script incisive copy, and make sure the key people are getting your message with our skilfully targeted PR.  If you've got a drinks list that could do with some love - we've got that covered too.

We are drinks mad and love what we do.

No two drinks projects are the same. We bring each one to life with fresh ideas and new angles, using our expertise and non-conformist attitude to provide unique results, whether it's copywriting or consulting, marketing or masterclasses.

The team has decades of experience in the wine and spirits industry under its belt. If you're a small boutique operation or multinational, bar or retail store, The Drinks Project can help you out on your next, uh, drinks project.

Masterclasses & Events

Delivering a memorable masterclass is more than filling some glasses and getting out the cheese and biscuits. We will help you define your audience's needs, prepare a great pitch and deliver exceptional presentations to groups as large as you can find. Best of all we bring both the knowledge, and the entertainment. Two for one!

We live to bring the world of drinks to life. Whether it's a light-hearted, consumer event or a cork-dork seminar for somms and buyers, we've got you covered.

Brand Representation

Looking to break into the UK market and trying to find the perfect distribution outlet? We work with a range of suppliers at different ends of the market, and offer a full-service brand representation program or we can match you to the perfect distributor.

Brands are often under-represented on the ground, and we can help, without the expense of hiring to hire a full time market manager.

Plus, we can offer cross portfolio collaboration, saving you money.

Strategy & Consultancy

We understand what it takes to bring a drinks operation to life, whether it be a wine bar, whisky shop, distributor or pop-up.  

Here's a snapshot of how we help businesses like yours:

  • Conducting deep-dive market and competitor research
  • Developing fresh and engaging wine, spirits and cocktail lists
  • Extracting elusive cost savings, by mining the numbers
  • Understanding relevant trends and adapting them for your business

There are plenty of ways we can work together, so get in touch with us today.

Copywriting & PR

In the age of information overload, getting your message to stand out from the crowd is harder than ever.

Luckily for us, we have two weapons to fight the battle against copy mediocrity. Our poker-hot, multi-award winning copy editor will keep the message tight and incisive, while our PR guru will prime and polish your press releases and get  them in front of those elusive journos.

Rebecca Gibb MW

Rebecca Gibb isn’t just a Master of Wine. She’s also young, creative and surprisingly down to earth considering the list of shiny awards weighing down her mantelpiece: The Institute of Masters of Wine outstanding student award and Bollinger medal winner 2015, and Louis Roederer emerging wine writer of the year 2010.

Yes, she’s a bit of a clever clogs and has a personality to boot, making her a kickass writer and presenter. 

Having lived in New Zealand for six years, Rebecca has a penchant for Kiwi Pinot Noir and Syrah but give her a bottle of Manzanilla and she'll sneak off to a quiet corner to indulge her weakness for Sherry.  

Rebecca also keeps the wine world informed via

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Ben Stuart

Ben will happily confess that a career in the drinks industry wasn't discussed with his high school careers advisor. While studying to be a teacher, he got a job in a bar, the fuse was lit and the rest is history. 

From managing hospitality operations employing 350 people and endless travel as a brand ambassador for whisky heavyweights Beam Suntory, to practising the dark arts of commercial on-trade strategy with multinationals, he brings the commercial backbone and spirits expertise to The Drinks Project.

He likes his spirits dark, (with the obvious exception of a quality gin and tonic), so for breakfast you'll find him with a Longmorn 12, for lunch a Springbank 15 and after nightfall anything Islay.


Nicky Smith

A language graduate, Nicky stumbled into the wine trade fresh from uni, when she answered an ad for a sales role at Thierry’s, leading French agency at the time. She’s been in the industry ever since, with over fifteen years’ experience in PR, marketing and events, managing high budget trade and consumer press campaigns and events for leading drinks companies, brands, generic bodies and wineries from all over the world.

Nicky holds her WSET diploma and can happily babble away in Italian to anyone who’s listening (her French is decent too). Strong, long-term relationships with specialist wine press and key trade personalities over the years means she’s figured out what ticks the boxes, and can insightfully create bespoke press campaigns that are effective and personally tailored to get the right results.   It’s definitely not a ‘one size fits all’ approach.  

Nicky’s favourite wine region is the Languedoc; gin is the spirit of choice (preferably in a Martini, stirred not shaken, with a twist of lemon); and, being a Hampshire girl, a pint (preferably Ringwood) in a New Forest pub.

Want to get in touch? We're super friendly, and ready to receive.

Email us on or use our fancy contact form.

We're obviously very social too - so get involved with @drinksproject on your favourite platform...

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