A language graduate, Nicky stumbled into the wine trade fresh from uni, when she answered an ad for a sales role at Thierry’s, leading French agency at the time. She’s been in the industry ever since, with over fifteen years’ experience in PR, marketing and events, managing high budget trade and consumer press campaigns and events for leading drinks companies, brands, generic bodies and wineries from all over the world.
Nicky holds her WSET diploma and can happily babble away in Italian to anyone who’s listening (her French is decent too). Strong, long-term relationships with specialist wine press and key trade personalities over the years means she’s figured out what ticks the boxes, and can insightfully create bespoke press campaigns that are effective and personally tailored to get the right results. It’s definitely not a ‘one size fits all’ approach.
Nicky’s favourite wine region is the Languedoc; gin is the spirit of choice (preferably in a Martini, stirred not shaken, with a twist of lemon); and, being a Hampshire girl, a pint (preferably Ringwood) in a New Forest pub.